WordPress Site Maps – Three Ideas

January 30th, 2010

I love organizing and presenting data in pleasing formats. WordPress blogs have a wealth of database goodies that describe posts and static pages. Seeing your entire blog contents listed on one page can be a visual feast. Here, in chronological order, are three ideas to consider:

Hand-Made Site Map

When I started my first blog, I was writing on a community blog called WritingUp.com. This now defunct web site used the Drupal content management system. Although Drupal had an index for each blogger, it was ugly. I noticed that my fellow bloggers began creating special posts that had links to their earlier writing. Eventually, I gave it a shot.

I called my special post Ambient Orb Blog Index. I lovingly recreated the original, including links to any posts that still exist somewhere on the web.

As first efforts go, I thought it was okay. However, maintaining it was painful. There was no way I was going to repeat that effort on the Morpho Designs blog! That’s where WordPress extensibility comes in.

Category-based Archive

For nearly two years, I have used a custom page template written by Guilherme Zühlke O’Connor. It’s called Category-based Archive and uses PHP script to display the blog’s contents. I keep the page here:Article Time Machine.

This template is nice and minimalist. If you don’t like tinkering with WordPress files, though, you’ll have to look elsewhere.

Customizable WordPress Plugin Site Map

While logged in to my WordPress dashboard a few days ago, I noticed a link to
Table of Contents Creator. This plugin was written by Mark Beljaars. The presentation is very pleasing and there are many options. My favorite option allows me to exclude pages from the table. Check out my new Table of Contents.

TOCC is SEO-friendly, if that is important to you. Your visitors can sort the table, hide sections and read summaries. If you wish, TOCC will even make the page for you!

What do you use for your table of contents?

Post to Twitter Post to Facebook Post to StumbleUpon

Conventional Wisdom of Crowds

January 15th, 2010



Photo by A. www.viajar24h.com

Conventional Wisdom

Conventional wisdom is an unexamined proclamation that is generally accepted as truth. We use anecdotal evidence as a short-cut for critical thinking. The problem with conventional wisdom, where it relates to incorrect beliefs, is that it obscures our ability to become aware of the assumptions upon which we base those beliefs.

Knowledge is Powerless

How do we learn? As children, we may have been taught by rote, parroting words. As we grew older, we were taught to read, enabling us to regurgitate written words. Hopefully, during our education, we were trained to think critically. Without this step, we are limited to repeating as true whatever we have heard or read.


Unfortunately, critical thinking is exactly where many of us fall short in our daily lives. Whether or not we have the necessary skills to question whether certain proclamations should be accepted or rejected, the truth is that expediency usually dictates how we evaluate such utterances.



Photo by Dashu Pagla

We are bombarded with messages continuously. Advertisements make claims. Newspaper headlines declare doom. Commentators spew sound bites. Strangers offer unsolicited advice. Officials, supervisors and other authority figures issue orders. Then there are traffic signals, bodily signals, sensory stimuli and the on-going mental conversation that we carry on with ourselves. If we are going to get through the next hour, we need efficient methods for plowing through all of these messages.

Our most powerful weapon for processing incoming messages is our knowledge base. It is our stored collection of accepted and rejected notions, through which new information is filtered. The trouble is that the knowledge base may have been built upon a shaky foundation.

The Fallacy of the Informed Decision


Be careful about reading health books. You may die of a misprint.

-Mark Twain

We defer to specialists. We have to. We don’t have time to learn enough about every subject in order to qualify as experts.

As a result, we are susceptible to parroting whatever we read or hear from sources that are supposedly solid.

When bad information propagates through the knowledge bases of many people, it is not easily dislodged. As an example, the British Journal of Medicine published an article in 2007, debunking seven medical myths as either unproved or untrue. The list includes the compelling beliefs that eating turkey causes drowsiness and that we should consume eight glasses of water daily.

These myths persist, even though they have been debunked. The reason that they do is simple: not many of us read the British Journal of Medicine! This reason is not simplistic. Another science magazine explains:

The reason for this cognitive disconnect is that we have evolved brains that pay attention to anecdotes because false positives (believing there is a connection between A and B when there is not) are usually harmless, whereas false negatives (believing there is no connection between A and B when there is) may take you out of the gene pool. Our brains are belief engines that employ association learning to seek and find patterns. Superstition and belief in magic are millions of years old, whereas science, with its methods of controlling for intervening variables to circumvent false positives, is only a few hundred years old.

- Michael Shermer, Scientific American Magazine, August 2008

This is just one example of our reliance on experts for information. If you think about how many people you regularly consult, you should not be surprised that you may be quite susceptible to misinformed messages and their attendant consequences – poor decisions.

Motivated Reasoning



Photo by Firesam

How do we justify our incorrect beliefs? Incorrect beliefs – apart from lack of knowledge – may be based on creative thinking.

An article in the March 2009 Sociological Inquiry, “There Must Be a Reason”: Osama, Saddam, and Inferred justification, put forth the concept of motivated reasoning.

Essentially, sociologists from four major research institutions culled a group of test subjects from over one thousand study participants. From this group, the researchers concluded that these interviewees used a variety of creative strategies to justify their incorrect beliefs:

  • Counterarguing

  • Attitude bolstering

  • Selective exposure

  • Disputing rationality

  • Inferred Justification

The point here is not to become armchair sociologists, but to recognize that we actively strive to support our belief systems.

Wisdom of Crowds

Have you ever reviewed a product or service? Do you rely on them, even a little?

Companies like Amazon.com would like you to believe that these reviews are relevant. Perhaps they are.

Sarah Perez, in her article, The Dirty Little Secret About the Wisdom of the Crowds, discusses a study that refutes the trustworthiness of such rating sites.

This study was conducted by professor Vassilis Kostakos of Carnegie Mellon University. Professor Kostakos found that user-generated content on sites like Amazon.com, Digg.com and IMdb.com are created by a small subset of the user base. This certainly is not representative of the website community at large!

Jason Cohen, of asmartbear.com, suggests that we ignore the wisdom of crowds. He states that, even though groups collectively do better at guessing the number of jellybeans in a jar, there is no good reason to use groups for innovation. Cohen uses a holiday meal planning exercise to illustrate his point:

Consider what happens when you’re planning a holiday meal. There’s a range of fantastic things you could cook, but wait: Some people can’t take spicy food, Uncle Bill is allergic to garlic, Aunt Sarah doesn’t eat red meat, Timmy doesn’t eat anything green, ….

Eventually you realize there’s only way to please everyone: Cook something bland, mild, and safe, like chicken and rice. But does chicken and rice actually please anyone? Not really, it was just what everyone hated the least.

- Jason Cohen, blog Ignoring the Wisdom of Crowds

Sarah Perez goes even further:

“Perhaps it’s time we give up the idea that the “wisdom of the crowds” was ever a driving force behind any socialized, user-generated anything and realize that, just like in life, there will always be active participants as well as the passive passerbys.”

- Sarah Perez, The Dirty Little Secret About the Wisdom of the Crowds

You can always flip a coin.

Introduce a little anarchy. Upset the established order, and everything becomes chaos. I’m an agent of chaos. Oh, and you know the thing about chaos? It’s fair!

- The Joker, Dark Knight

Post to Twitter Post to Facebook Post to StumbleUpon

Phishing Attacks: 3 Ways to Protect Yourself

January 8th, 2010

Phishing attacks are attempts to steal passwords and other personal information. One way fraudsters do this is by tricking people into visiting fake websites. There are other dirty tricks used to commit identity theft. Consider three ways to protect yourself from phishing attacks: education, intuition and technology.

Phishing Education



Photo by VolaVale

You are already protecting yourself by reading this article. Since you probably found this through a search engine, make sure you read the other articles from the results. If you just want to protect yourself, a general understanding of the current dirty tricks will keep you from becoming a victim.
Understand this: phishing is just one of a slew of social engineering tactics being used against people every day. These tactics can be very sophisticated, so we must be vigilant at all times.
Throughout this article, you will see references to tools and sites. Be sure to investigate them.

General Phishing Information

Wikipedia has a pretty good overview of phishing. However, the editors seem to think that the page is not up to par. Still, you’ll get a good idea of the subject.
Google can help. Just type phishing information in the search box and explore the results. At the time this article was written, the number one result was phishinginfo.org. This site has a wealth of information and practical advice.

In-Depth Phishing Material

If you are interested in learning more about phishing than you’ll find on general websites, you can start by going deep into the phishinginfo.org website. You’ll find links to downloadable PDF articles. The subjects primarily deal with email and email providers.

Social Engineering Information

A good book to read is The Art of Intrusion, by Kevin D. Mitnick, a reformed hacker. Using case studies, Mitnick explains how he tricks employees into giving him whatever he needs to penetrate a company’s supposedly secure systems. You may also wish to check out his website, MitnickSecurity.com.

Phishing Intuition



Photo by Carbon NYC

Your intuition, believe it or not, can be a powerful defense against phishing. If a stranger approaches you on the street with a sob story, you can usually smell a fishy tale (sorry about the pun!) Email should be treated the same way.

We should all know by now that banks never ask for personal information in emails! This helps your intuition when you get a legitimate-looking email asking you to update your information.

Poor spelling and grammar are two other things that should stir the hairs on the nape of your neck. By paying attention to your intuition, you will know when to be suspicious. By educating yourself, you’ll be able to confirm whether you are being targeted by a phishing attack.

Anti-Phishing Technology



Photo by A Magill

There are two types of anti-phishing technology. Active anti-phishing technology attempts to alert you or your ISP whenever it detects suspicious content. Passive anti-phishing technology relies on your situational awareness to protect yourself from phishing attacks.

Active Anti-phishing Technology

Because phishing attacks primarily use email, it is no surprise that there are many products and services designed to protect your email, either before you get it or after it arrives in your inbox. Proactive ISPs can blacklist emails from suspicious addresses and your spam filter may catch a few. Your email program has some other defensive measures. For example, Gmail gives a warning when it detects that a link does not go where the link text says it goes.

There is so much software available, you may become overwhelmed. Here is an easy way to digest it all. Just think about your online habits. If you tend to visit the same few sites, you can focus on protecting your email. If you like to surf random download sites, you need to research more extensively to protect yourself from malware, pharming attacks and other security threats.

Finally, if you spend a lot of time on social media websites, you know that website addresses are often “shortened”. Services like bit.ly, budurl.com and tinyurl.com disguise the true address. You should research browser add-ons that allow you to preview the website addresses. Bit.ly preview is one such add-on for Firefox.

Passive Anti-phishing Technology

Web browsers usually highlight the real website address when you place your cursor over a link in an email. Just by making a habit of previewing these links, you can thwart the most obvious phishing attacks.

Most browsers allow you to save passwords to the websites you have to log in to use. This is almost an ideal passive system! Since the passwords are linked to a specific website address, you can eliminate phishing attacks by never clicking on email links. To verify or refute a suspicious email, either type the address directly into your browser or browse through your favorites and click on the website. Then, let the password manager log you in.

Password managers in your browser are fine if you only connect to the Internet from your personal computer. However, if you frequently use public computers, you need to take the password manager concept to a new level. You need a USB key and a program like RoboForm.

USB key software is ideal for providing security in your mobile environment. If you keep a portable version of Firefox on your USB key, you never have to worry about someone tracking your browsing history. If you use RoboForm, you will learn to navigate and login to your favorite websites right from the Roboform address bar. This stops phishing attacks in their tracks and has the added bonus of defeating keyboard monitoring software that may have been installed on a computer.

Summary



Photo by brad holt

Now that you know a bit more about phishing attacks, take steps to protect yourself. Read up on the latest security threats. Pay attention to your gut feelings. Try to use the available technology to keep your identity and your computer safe.

Post to Twitter Post to Facebook Post to StumbleUpon

Chase What Matters

December 24th, 2009



Photo by cliff1066™

Change is inevitable. As I review my online activities, I continually revise what I think is important.

Three years ago, I paid lip service to focusing on a niche.

The Box, the Barrel and the Circle

I spent too many years in a box known as “the family approves”.

Within this huge box, I lived in a barrel with a bunch of crabby co-workers.

And like the proverbial crabs in the barrel, these miserable folks would claw me back down whenever I sought the top of the barrel.

Fortunately, somebody threw a copy of Rich Dad, Poor Dad into the barrel.

While the other crabs were crawling around, pulling each other down,

I clawed my way through this phenomenal book.

Then I read all of his other books.

One of the most important things he wrote was: if you want to change your situation, you have to change your circle of friends.

It took a while, but I navigated through all of these psychological polygons.

I have plotted a path to purpose and prosperity.

- From Empire of the Niche

I recently registered for Michelle MacPhearson’s 31 Day Internet Marketing Makeover. This free project helps me assess my online activities. One of the biggest challenges was recognizing the emotional attachment I had to several time-wasting projects.

Two projects were feeble attempts to get my Google AdSense account to the $100 payout. Ever since Google sharply devalued AdSense for content, I haven’t had any luck. For example, I created an account at InfoBarrel.com, where, to date, I have made 24¢ 92¢.

So, in about a week or two, I’m removing all my content and reposting it on this blog. There are several articles that will fit nicely in the Information Overload category. These articles attempt to deal with information overload by ignoring it, offering ideas for simplification along the way. They are meatier than most of the essays I’ve written and the writing process satisfies the need to express my philosophy.

Ironically, this is a 180° change in perspective from something I wrote in early 2008:

Declining to write a series of Simplification Posts frees my readers from having to slog through excruciating minutiae that seem more like reference manuals than inspiration.

- From Deprogramming the Difficult

Thus proving, once again, that the inexorable march of changing priorities is not to be denied.

The decision to abandon Info Barrel was easy. However, my third project is pulling me apart. In September of this year, I decided to promote a couple of membership sites. I created a website and an e-book, which I was going to give away in exchange for email addresses. I’ve always wanted to do one of these e-books and I put a lot of energy and research into it.

However, I didn’t know what to offer beyond the e-book! What was the website going to provide? Did I want to keep writing educational pieces to inform potential customers about the pros and cons of hosted membership sites? Arrgh!

Because of the strong emotional attachment I have to this project, I will likely mothball it, rather than killing it. Who knows? Someone may read this post and contact me about it.

So, here I am. Chasing what matters. And what matters is developing software. What matters is recognizing that writing is just a hobby, and should not interfere with my real work.

Finally, what matters is that none of this is important.

Post to Twitter Post to Facebook Post to StumbleUpon