To kick off a new, occasional series, let me introduce one of only four people to whom I listen to for marketing advice: Perry Marshall.

Perry Marshall is a marketing genius. Although his claim to fame is the e-Book The Definitive Guide to Google AdWords, his marketing newsletter is chock-full of insight. Here is an example:

Hi Mitchell,

With three kids in tow and a house full of chaos, we decided we were ‘done’ having babies and I paid the doc a visit for a little ‘outpatient surgery’ (fun, fun, fun).

One Saturday afternoon about 3 weeks later, Laura says to me, “Guess what, Perry? I’m pregnant.”

But then a few weeks before Laura’s due date, her blood pressure shot up and things started going haywire. At the hospital we found that she had preeclampsia which is a very dangerous condition – sometimes fatal.

The rest of the story is here: http://www.perrymarshall.com/bigsurprise.htm

Perry Marshall