It’s easy. Just be Aaron Wall. The rest of us should just do something else.
I mean, really, why bother jumping into the pool when you’re more likely to land on someone’s head?

However, ranking for the term SEO is not the same as learning this fascinating subject.
The best way to get your feet wet with SEO is to wade into your own private pool.

Aaron Wall has your springboard if you are ready to dive in.

I call it a springboard because the e-book is just the beginning.
He has loads of SEO tools, so you can practice what he preaches.
He has begun uploading instructive videos, so you can reinforce your e-book learning.
The SEObook website is now powered by Drupal, so you can commune with kindred spirits.

He just got married. Buy his book. Give him a nice wedding present.

Just don’t try to out-rank him.