Morpho Designs

Microsoft: Spilling Drinks on the Surface

Microsoft Surface, a new computing platform, is being touted as the “PC Killer” by Michael Estrin of iMedia Connections, a marketing trade publication. According to Estrin:
“… the touch-screen-operated Surface may soon spark the next wave in the digital revolution, killing the PC and the mouse, and replacing them with a computer that is an organic extension of our physical world.”
A demonstration of this revolutionary interface used the Surface as a digital table to order food and drinks. At the end of the demo, the bill was paid simply by placing a credit card on the table.

(No word on whether the condensation from the drinks shorted out the high-tech table.)

If Microsoft gets it right and if the branding partners don’t try to saddle the Surface with 20th century advertising gimmicks, we could be looking at the dawn of a new marketing paradigm.

As the Surface assimilates into our daily lives, those of us old enough to remember the wonder of Atari’s Pong video game will get to see how we must have looked in our parents’ eyes when we first beheld the bouncing ball.

Read Estrin’s article How Microsoft will kill the PC and change the world