Morpho Designs

Butterflies

Photo by KevinZim

Cocoon

Logos are living messengers of your business.

When a logo gets old and tired, you need to send in a reinforcement.

Just as baby New Year nudges Father Time to exit stage right, promising greater things ahead, your spanking new logo should ease your old faithful off into the sunset of business archives, while promising bold new initiatives and vision for your company.

Chrysalis

I have to thank Jessica Sellers of Chrysalis Logos for creating four thematic logos to represent the facets of Morpho Designs.

Let me tell you a bit about Jessica.

She took the time to get to know what my company was about.

She helped me to define the facets, as “design” is just too vague.

She asked for my vision of a logo, while offering to put her creativity to work.

Once we agreed on the general idea, she sent sample after sample, until she was certain that I was satisfied.

When she was done, I was so ecstatic and appreciative, I wanted to do something for her.

Jessica gave me her logo to display and graciously allowed me to interview her for my blog.

Mitch: What’s your full name? Did you ever ask your folks why they chose that name?

Jessica: Jessica Lynn…Apparently my parents wanted to give all of us kids two names that would work as a given name, just in case we didn’t like our first name. So none of my siblings or I have weird middle names. Lynn is also a family name, a great uncle or something…And they just happened to like the name Jessica.

Mitch: How did you come up with the name of your business?

Jessica: My husband actually came up with the name Chrysalis. We both liked the idea of a rebirth, a transformation, that we felt we were going through ourselves. So when I started my graphic design company, I kept Chrysalis in the name. I like the idea of transforming a company’s image with a great logo. And I have a thing for butterflies.

Mitch: If you could name specific events in your life that influenced your decision to start this business, what would the be?

Jessica:

1.

Getting SendOutCards. There is a cool feature of SendOutCards called Picture Plus that lets you design your own greeting cards. I kinda got addicted to that. In a good way. The result was that not only was I able to send creative greetings to my friends, but my graphic design skills improved : )

2.

Having a baby. Nothing changes your perspective like having your first child. I wanted to create the best environment I could for my family, but in order to do that, I felt like I needed to be supplementing my husband’s income in a way that didn’t detract from my role as a mother. I found that I really enjoyed making designs on the computer while my daughter slept. Then I discovered that people would actually pay me to do that. Yippee!

3.

Participating in FreedomFastTrack. Our advisors asked us what our dreams were, gave us encouragement, and then set us up with the right professionals to put our business together. This allows me to focus on the work that I love, design.

4.

Working with my mom. I doubt I would even have a logo business if it weren’t for the fact that my mother Heidi referred her friends to me for design work when I was first getting started.

Folks, I enjoyed working with Jessica. If your logo is limping along, drop Jessica a note and get to know her and her work!

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