Staccato Snap – Entry 002

March 27th, 2008 | by Mitchell Allen |

socdiary.jpg
Photo by Mitch (weekly? what weekly?)

Staccato Snap is a weekly journal highlighting my return to Network Marketing.

WHY?

Multiple streams of income is not an abstraction.

Watching little rivulets dry up and evaporate is starkly concrete.

What I need is a raging river.

My Thought Processes

Fun things that happened this week:

  • Kathryn and Matt sent us a welcome card and some yummy brownies
  • Jessica did up my logos
  • My wife, Toni, came up with some fantastic marketing ideas
  • My internet connection was stable enough for me to send out a handful of cards

How can I be different from Hallmark?

Customer service might be a good idea.

This is such an old chestnut that it doesn’t seem to bear repeating.

Yet, this week, Heidi sent us a team email about following up and taking care of customers.

So, my goal is to continue learning the system and adhering to the three simple daily steps.

Lessons I Learned

SendOutCards is definitely more than just a greeting card company. Here are two cool things I learned about the company:

  • Reminders for birthdays
  • Resources for artists

      Kathryn’s Birthday is coming up. Since she is in my contact list with that juicy tidbit, SendOutCards sent me a reminder.

      The link that came with the reminder sent me to the card shop! (gasps and clutches face with both hands in shock!)

      At first, I thought Kathryn was sending me a link to some cards that she made, but when I noticed all were birthday cards . . .


      Pinhole left a comment on last week’s entry, asking if the company buys original designs.

      I asked Kathryn and she showed me just how SendOutCards works with artists and freelancers.

      That’s huge!

      Sure, there’s other venues online for artists, but the thing about sending out cards is the frequency factor.


      Here’s how Kathryn explains this potential river:

      If you’re an artist, especially with a following, you could make your own line of cards and be an SOC distributor. Your fans could sign up for their own card shop, including your artwork-cards, through you. Seamless, double stream of income.

      Inspiration

      Sometimes, you just gotta go through it to get to it. The following list is a bit self-indulgent, but if you can relate, you’ll “get” it.

      I look back over the past five years and I realize that I’ve accumulated the equivalent of a Bachelor’s Degree in Sales and Marketing.

      My syllabus included more than three dozen books, nearly one hundred ebooks, countless email subscriptions and blog feeds.

      My courses consisted of Network Marketing 101, 103 and 201 (see Empire of the Niche).

      Business classes were held in a real estate office, a radio station and on the streets of Fredericksburg, Virginia.

      Advanced Management training took place at the Philadelphia Police Department.

      Customer Service class was a grueling, but rewarding stint as an email technical support person for 8,000 bloggers (WritingUp.com)

      Marketing electives: writing for Blogitive.com, building HubPages, creative writing on blogs and at FanStory.com.

      Sales Labs were conducted on eBay, a half dozen pay-per-action systems, twenty-two affiliate promotions and, of course, web design.

      Extra-curricular activities involved networking in restaurants, listening to sales pitches, planning joint ventures online (only one worked out.)

      Finally, no college education is complete without exploring spirituality.
      I learned about the Law of Attraction, read The Secret, pondered the evils of capitalism and embraced the concept of good karma.

      With all that, I’m still learning.

      The main post-graduate course for me is

      FOCUS:Follow One Course Until Successful.

      I don’t know if Robert Kiyosaki coined this or just repeated it, but it works for me.

      Feedback

      It’s your turn!


      If this is your first time reading this series, the title, Staccato Snap, was my entry into a onedollarjackpot.com twenty-five words or less competition.

      The question was, “What’s the best thing in the world to hear when you wake up?”

      Check out the introductory Staccato Snap post.

      You’ll learn more about this series and, the goofy verse is at the end!

      Further Reading

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  1. 4 Responses to “Staccato Snap – Entry 002”

  2. By Pinhole on Mar 28, 2008 | Reply

    Thanks for doing my research for me, Mitch. I still don’t understand it very well, but haven’t given up the study.

  3. By Mitchell Allen on Mar 29, 2008 | Reply

    No problem. One thing that has helped me understand it a little better is actually visiting one of the artists.

    Cheers,

    Mitch

  4. By Ejudicator on Apr 8, 2008 | Reply

    Really enjoy this blog Mitch, hopefully you’ll have the time to update it regularly. I commented because of the Inspiration section, oh boy, do I get it. If only we could all accumulate some sort of life credit for studies, and use that to get a certificate to hang on a wall, the windows in my place would get in my way.

  5. By Mitchell Allen on Apr 8, 2008 | Reply

    Hi Ejudicator!

    Thanks for leaving your thoughtful comment.
    I was thinking about what would constitute life credit.
    I think the joy of being able to help others gives us something that the ol’ vellum just can’t match.

    Cheers,

    Mitch

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