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	<title>Morpho Designs &#187; blogger</title>
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	<description>Reflections on the Mutability of the Interwoven Internet</description>
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		<title>Social Awkening: The Bookshelf or the Coffee Table?</title>
		<link>http://www.morphodesigns.com/archives/2008/social-awkening-the-bookshelf-or-the-coffee-table/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-awkening-the-bookshelf-or-the-coffee-table</link>
		<comments>http://www.morphodesigns.com/archives/2008/social-awkening-the-bookshelf-or-the-coffee-table/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 00:38:56 +0000</pubDate>
		<dc:creator>Mitchell Allen</dc:creator>
				<category><![CDATA[Best of the Web]]></category>
		<category><![CDATA[High Tech]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twhirl]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.morphodesigns.com/?p=176</guid>
		<description><![CDATA[Photo by defrost.ca I&#8217;ve been writing a fair number of posts about social media. I never expected to come up with a new way to use it. Now, I&#8217;m not saying I created this concept. In fact, what I&#8217;m about &#8230; <a href="http://www.morphodesigns.com/archives/2008/social-awkening-the-bookshelf-or-the-coffee-table/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-176"></div><p><img src="http://www.morphodesigns.com/mdblog/wp-content/uploads/coffeetableandbookshelf.jpg" border="0" /><br />
<br /><font size="1"><em>Photo by <a href="http://www.flickr.com/photos/defrost.ca/">defrost.ca</a></em></font> </p>
<p>
I&#8217;ve been writing a fair number of <a href="http://www.morphodesigns.com/archives/category/social-media/">posts about social media</a>. I never expected to come up with a new way to use it.<br />
Now, I&#8217;m not saying I created this concept. In fact, what I&#8217;m about to describe happens all day, every day on social media sites.
</p>
<h2>I Wrote Something!</h2>
<p>
<a href="http://twitter.com/anklebuster">I use Twitter</a>. At least once per minute, someone will send a message like this:</p>
<blockquote><p>
<font size="2" color="green"><bold><br />
Just updated my blog: 5 Reasons to (not) Drink Coffee, <a href="http://snipr.com/5k4xb">http://snipr.com/5k4xb</a></bold></font>*
</p></blockquote>
<p>
If I want to follow along with that blog, I have several options:</p>
<ul>
<li>Add it to bloglines.com
<li>Stumble it
<li>Add it to Feedly via Firefox
<li>Bookmark it in Firefox
<li>Tag it with my <a href="http://www.morphodesigns.com/archives/2008/phraseexpress-tres-cool/">PhraseExpress *cool autotext</a> keyword
</ul>
</p>
<p>
While any of these will link the blog to my thought space, they are not really effective at pushing future posts onto my radar scope.
</p>
<h2>The Bookshelf or the Coffee Table?</h2>
<p>
When I consider the large number of blogs that I have found interesting, I realize that they fall into two categories: <strong>authority</strong> and <strong>personality</strong>.<br />
<br />Blogs with personality are saved using the same bookmarking schemes that I use for authority blogs.<br />
<br />The problem is that authority blogs are more like reference books. I&#8217;ll keep them on a bookshelf until needed.<br />
<br />Personality blogs are like my favorite magazines. I want to keep these on my coffee table, within easy reach from my comfy sofa.
</p>
<h2>This Blogger is Cool!</h2>
<p>
I&#8217;m going to start following bloggers on Twitter. Whether you are an authority or a personality, I&#8217;ll be more likely to read your post for the simple reason that I&#8217;m on Twitter far more than I&#8217;m on Feedly or Bloglines.<br />
<br />If I don&#8217;t follow you yet, Six Degrees of Separation, Cosmic Karma or Google will probably connect us, somehow. That&#8217;s how I found <a href="http://www.twitter.com/umlguy">@UMLGuy</a>, who inspired my post, <a href="http://www.morphodesigns.com/archives/2008/racing-around-the-office/">Racing Around the Office</a>.
</p>
<p>
I&#8217;m not advocating that bloggers start tweeting about every single post. I think that just seeing your regular tweets will be enough to prompt a visit now and then. After all, magazines don&#8217;t need to put their entire table of contents on the cover!
</p>
<h2>Coffee Table Rules</h2>
<p>
Although reference books can languish, forgotten, on bookshelves, old, tired magazines get tossed out.<br />
<br />Here&#8217;s where Twitter beats the pants off of feed readers like Bloglines and Feedly. I don&#8217;t have to literally sweep a ton of unread posts into the &#8220;Mark All Read&#8221; trashcan. Nor do I have to cancel any subscriptions. I simply ignore the tweets!
</p>
<h2>Browsing the Magazine Rack</h2>
<p>
I&#8217;m continually looking for fresh stuff. While checking the games and entertainment directory on <a href="http://justtweetit.com/games-entertainment">JustTweetIt.com</a>, I discovered <a href="http://tailsmarik.blogspot.com/">Never Unplaying</a>, a blog written by <a href="http://twitter.com/tailsmarik">@tailsmarik</a>.<br />
<br />I also check out some of the @ links, whether I see them on Twitter or on blogs.
</p>
<h2>Becoming a Discriminating Reader</h2>
<p>
Twitter is what it is and, sometimes, there are just too many tweets flying by. Third-party tools like <a href="http://www.tweetdeck.com/beta/">TweetDeck</a> and <a href="http://www.twhirl.org/">Twhirl</a> are indispensable for managing my Twitter experience. In particular, TweetDeck allows me to group my followers, while Twhirl gives me a great pop-up notification of tweets. I&#8217;ll probably switch to TweetDeck, because of this:</p>
<blockquote><p>
<img src="http://www.morphodesigns.com/mdblog/wp-content/uploads/tweetdeckfounder.jpg" border="0" />
</p></blockquote>
<p>Good looking out, <a href="http://twitter.com/iaindodsworth">@iaindodsworth</a>!
</p>
<h2>Blow Ins that You&#8217;ll Read</h2>
<p>
I love serendipity! I just came up with this today, so I wanted to see if one prolific writer, <a href="http://thisisindexed.com/">Jessica Hagy</a> was on Twitter. Her blog does have a Twitter link; she is <a href="http://twitter.com/jessicahagy">@jessicahagy</a>.<br />
<br />Here&#8217;s what makes her cool: her blog is printed on index cards.
</p>
<p>
The serendipitous part involves one of her tweets:</p>
<blockquote><p>
<img src="http://www.morphodesigns.com/mdblog/wp-content/uploads/jessicahagytweet.png" border="0" />
</p></blockquote>
<p>
So, Jessica, if I&#8217;m not too late, here is my idea.
</p>
<h2>Check Out This Magazine!</h2>
<p>
<a href="http://twitter.com/anklebuster">Follow me.</a>
</p>
<hr />
* This was a fabricated example, I hope <a href="http://blog.lodewijkvdb.com/about/">Lodewijk van den Broek</a> doesn&#8217;t mind a little linky love.</p>
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